Run your way.
The more you run the more you win.
With the 2020 City2surf having to be cancelled a virtual run was put in place by the organisers. As a major sponsor Under Armour decided to take this virtual approach and utilise their mapmyrun app and team up with rebel sports to create an incentives style challenge on this platform for all participants.
Scope.
Concept
App design
Social
Print media
Marketing Collateral
Client.
Under armour