Cut through the heat.

Working with Coca-Cola South Pacific we created an experiential campaign to support the idea that the sudden intense refreshment of Sprite, enables you to ‘Cut Through the Heat’.

That could be emotional heat, with Sprite disrupting an awkward moment, giving you the confidence to resolve the tension, or physical heat with Sprite literally cooling you down on a hot day.

On the search for awkward moments between unsuspecting Aussies we brought this concept to life with teams of ‘Sprite Savers’ popping up to give beach goers a way to Cut Through the Heat as well as ‘Sprite Showers’ – a cool shower followed by a complimentary Sprite.